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Christmas Tree Promotion, Research, and Information Order
The Christmas Tree Promotion, Research, and Information Order is a provision of the 2014 U.S. Farm Bill that established a U.S. Department of Agriculture commodity checkoff program for cultivated Christmas trees. The program is funded through a $.15 per tree fee paid by growers. The program creates a marketing program similar to other checkoff programs such as "Got Milk?" or "Beef. It's What's For Dinner". The order was briefly implemented by the U.S. Department of Agriculture's Agricultural Marketing Service in November 2011. After a wave of political criticism the rule that established the program was officially stayed before being passed into law over two years later.
==Provisions==
The Christmas Tree Promotion, Research, and Information Order is the U.S. Department of Agriculture rule establishing the industry-funded promotion, research and information program in support of fresh-cut Christmas trees.〔〔"(Christmas Tree Promotion, Research, and Information Order )", ''Federal Register'', Col. 76, No. 216, November 8, 2011, accessed September 26, 2012.〕 The order is what is known in the United States as a commodity checkoff program.〔 It was requested by the Christmas tree growing industry as a result of declining numbers in sales and farms nationwide.〔〔Tapper, Jake. "(Obama Administration to Delay New 15 Cent Christmas Tree Tax )", ''ABC News'', November 9, 2011, accessed September 26, 2012.〕 The program is funded by growers and retailers through a $.15 per tree fee; growers that produce less than 500 trees per year are exempted from the fee.〔〔 The fee was among the program's most publicized provisions.〔'(Christmas tree tax to promote the real thing )", ''Chicago Tribune'', November 9, 2011, accessed September 26, 2012.〕
While it is up to individuals whether to pass the fee on to consumers, the National Christmas Tree Association (NCTA) stated the order is not expected to affect the retail price of fresh-cut Christmas trees.〔〔"(NCTA Position Statement on New Christmas Tree Checkoff Program )", (press release), ''National Christmas Tree Association'', November 9, 2011, accessed September 26, 2012.〕〔〔"(U.S. rethinks 'Christmas tree tax' that's not a tax )", ''Agence France Presse'' via Google News, November 9, 2012, accessed September 26, 2012.〕 The program allows farmers to allow the government to implement and oversee the program through a Christmas Tree Promotion Board and the funds collected from assessed trees. The board is made up of producers and importers. At the time the rule was proposed, the USDA had implemented more than 20 similar programs including those responsible for the well-known "Got Milk?", "Beef: It's What's for Dinner" and "The Incredible Edible Egg" campaigns.〔Finz, Stacey. "(Christmas tree growers fighting for sales )", ''San Francisco Chronicle'', November 25, 2011, accessed September 26, 2012.〕
The levy is expected to generate $2 million per year.〔 The program includes a 12 member Christmas Tree Promotion Board that would directs funding from the program to promotion programs and advertising meant to show "a favorable image of Christmas trees to the public."〔〔 The Christmas tree checkoff program also allows for a referendum among all those who paid the 15 cent per tree assessment after three years.〔Perkowski, Matuesz. "(USDA approves Christmas tree checkoff )", ''Capital Press'', November 7, 2011, accessed September 26, 2012.〕 This referendum was designed to allow producers and importers to terminate, continue, or amend the program.〔 The program also specified that if a fee over 20 cents per tree or under 10 cents per tree it would require the approval of the majority of producers and importers.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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